About Us

Since 2003, Retail Detail Merchandising has provided superior retail service by taking ownership and establishing accountability for your retail objectives!

Associate Training

RDM strongly believes that a methodical training program is a key ingredient to successful retail execution and therefore continually invests time and resources into the training and development of our retail merchandising associates.


RDM utilizes “State of the Art” technology to manage all retail merchandising activities including routing and management of our retail personnel. RDM will continually invest in merchandising technology to improve our operations.

fluid technology

Retail results can be merged into graphical format for a client and/or retailer follow-up.

Category Resets

Digital photography allows RDM to provide actual store condition images to each of our clients.

retail merchandiser

The RDM Managers have remote access to all necessary status reports and specific project information.


RDM utilizes proprietary web-based software that enables RDM to provide Status Reports for all projects.

Due Diligence

RDM has taken all of the necessary steps concerning accounting, insurance and legal issues!

•  All RDM associates are employees – no Independent Contractors
•  All full-time representatives are required to carry 100/300 Auto Insurance
•  All associates are covered by Workers’ Comp Insurance
•  All RDM associates sign an employment agreement
•  RDM is covered by $6 Million Business Liability Insurance
•  All payroll, taxes & benefits processed by ADP


RDM can provide customized electronic updates in a format that meets each client’s needs.

•  Updates in Excel format (e-mailed weekly)
•  Customized report includes parameters that each vendor selects:
     ○  How many out of stocks?
     ○  How many shelf tags were installed on this visit?
     ○  How many cases did the store order?
     ○  What is the section size?
     ○  Competitive information
     ○  What member of store management did RDM contact?
     ○  Comments regarding the difference RDM made on each call
RDM creates customized Retail Forms that include all of the information relevant to each retail project. All Retail Forms are designed specifically to address the goals of each project and ensure the necessary information is captured that will best assist our clients. An account-specific RDM Call Report is completed at the conclusion of each service call. Each Call Report lists the authorized items and their respective order codes. Specific data such as section size is captured during each visit. Each store must sign and store stamp the Call Report for proof of the visit.
Updates in Excel and Customized Reports Available at an additional fee.
RDM utilizes customized Status Reports that summarize the status of each project for each client. Every status report is specifically tailored to provide individualized information for all projects we conduct. This allows us to deliver current, precise information to our clients based on their actual needs.
Updates in Excel and Customized Reports are available for an additional fee.
RDM develops individual Retail Route Sheets for every RDM Retail Associate to define the projects they are expected to complete. Retail Route Sheets are designed to minimize travel times and maximize on-location retail services. New Route Sheets are issued on a monthly basis to guarantee that Retail Associates have the most current schedule of projects.
Updates in Excel and Customized Reports Available at an additional fee.
RDM utilizes proprietary Microsoft mapping software to ensure our retail personnel are efficiently deployed for all projects. Mapping software is used to minimize travel times by assigning calls to Retail Associates based on their location and the most effective travel routes in those areas.
Updates in Excel and Customized Reports Available at an additional fee.